Why Is My Campaign Exceeding the Budget? / Why Is My Campaign Still Running After I Paused It?

If your campaign is spending more than expected or continues running after being paused, it could be due to incorrect budget or bid settings.

✅ Possible Reasons & Fixes

1️⃣  Incorrect Budget Limits

• Check your daily and total budget settings in the campaign.
• Ensure your spending limits are properly set to avoid overspending.

2️⃣  Bid Settings

• If your bid is too high, your campaign may consume the budget too quickly.
• Adjust your CPC/CPM bids to match your budget strategy.

3️⃣  Delay in Pausing

• Sometimes, there’s a small delay in campaign updates.
• If your campaign continues running after pausing, wait a few minutes and refresh the dashboard.

Still Having Issues?

Contact your account manager for further assistance in adjusting your settings and ensuring smooth campaign performance.