How Can I Fine-Tune Targeting in the Dashboard?

Modified on Wed, 12 Feb at 9:27 AM

You can refine your targeting settings in the Devices & Geo section while editing your campaign. This allows you to:


Target or exclude specific carriers, OS versions, and more.


For example:

  • OS Include: AndroidCondition: Greater or equalVersion: 9+
  • OS Include: iOSVersion: Any
    ➡ This setup will target Android devices with version 9+ and all versions of iOS.

Browser targeting works the same way—set specific browser versions or conditions.


Additional Targeting Options:

  • Device Type: Choose from Phone, Tablet, Console, Desktop, or TV.
  • Connection Type: Select Cellular, WiFi, or both.
  • GEO Targeting:
    • Use Country Presets (e.g., Tier 1, Tier 2, Tier 3, or language-based filters).
    • Include or exclude specific Countries, Regions, or Cities.
  • Mobile Carriers: If targeting cellular traffic, specify mobile carriers.
  • Language Filtering: Add specific languages to reach your ideal audience.
  • OS & Browser Filtering: Fine-tune targeting based on OS and browser versions.
  • IP Ranges:
    • Whitelist or blacklist specific IPs in the Filters section.
    • Go to Filters → Add Filter → Whitelist IP Ranges or Blacklist IP Ranges.
    • After creating a filter, don’t forget to apply it to your campaign.


By combining these options, you can optimize your traffic sources and improve ad performance! 

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