I Bought 100K Impressions, but My Google Analytics Shows Fewer. Why?

✅ Google Analytics and other tracking systems use different counting algorithms.

Possible Reasons for the Discrepancy:

1️⃣ Different Tracking Methods – Google Analytics may filter out certain impressions based on its internal rules.
2️⃣ Ad Blockers – Some users have ad blockers enabled, preventing impressions from being recorded in Google Analytics.
3️⃣ Tracking Delays – Google Analytics may update data with a delay, leading to temporary differences.

Solution:
Since we do not control how Google Analytics tracks traffic, we recommend contacting Google Support for further clarification.